Since
1995, I have being involved in the entertainment industry. My first involvement
was with recording studio construction, and my first project was doing the
finish fabric work on Bob Marley's studio at 56 Hope Road in Kingston Jamaica.
Ziggy had decided to remodel his father's studio and I got involved after
speaking to the designer Steven Koontz. To date I have worked on about six of
these projects, including Threshold Music in New York City, Shaggy's studio
(now The Ranch Entertainment) and Big Yard Music (New York). For many years, I
have wanted to get more involved in the entertainment industry. However, what
kept me away was the hype that this business brings with it. Over the years I
have heard horror stories of how artists have robbed by their producers or
managers, mainly because they did not know their rights, some even gave away
their right without knowing it. As I have mentioned on many occasions, my focus
is primarily towards the reggae genre. This genre has many points of pain that
needs remedied.
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| Source: Jamaica Observer |
Through
my company JamDung Entertainment, LLC we will be offering top-notch service in
artist management and consulting to this genre, especially to artists out of
Jamaica. Through the excellent education I have received from Full Sail
University, I will be able to focus on areas like, effective artist management,
intellectual proprieties, copyright, contract negotiation, and the many other
integral areas of focus. Artist Management is a mundane task, which requires a
professional approach. Many Jamaican artists do not have their house in order
and when they died their families are scrambling on what to do. This is the
case with veteran reggae artist Sugar Minott who died recently without leaving
a will, and now the Administrator General is managing his estate. According to
his wife, "In Sugar's case his business wasn't structured properly."
This is the case with many Jamaican artists as the entertainment business is
over saturated with too many unprofessional people, who have no clue of what
they are doing. If a person wants to become a doctor he/she has to go to
medical school, a teacher has to go to teacher, college etc. Therefore, persons
wanting to enter the entertainment industry should have the proper training. To
this end I believe a form of prerequisite structure will help in this regard.
| photo by: Coretta Kettle |
The
Jamaica Music Industry is no different it lacks structure to the core. However
the Jamaican Government is trying to regularize the industry and "is
establishing a rating system for entertainment events". According to an
article in the Jamaica Observer newspaper the rating system will rate all
events in a similar fashion as the film industry. There are also plans for a
registry, which will track promoters and artists. As a professional in this
industry with plans to focus my ability towards the Jamaica Music industry, I
believe the registry system is the way to go. This could be the beginning of
bringing structure to an area that has not seen structure since its inception.

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